International Business Case Study - 934 Words

Ashley Brewer Week 4 Homework Assignment June 24, 2012 1. Update the political, legal, and economic situation in Vietnam; then select a product of your choosing and evaluate Vietnam’s potential both as a market and as a manufacturing site. a. Vietnam’s economy has grown significantly, expanding at an average rate of 7.5% per annum over the past decade. In 2010, foreign investors registered capital of nearly $18.6 billion (US), in which the actual disbursed capital came to $11 billion. Vietnam offers a welcoming investment climate, including solid economic grown, political stability, a competitive workforce, a gradually more open and transparent market, abundant natural resources and good geographic positioning in the region.†¦show more content†¦a. Marketers who conduct research in unfamiliar markets must pay attention to the ways in which cultural variables influence information. There could potentially be a language barrier as well. If researchers are unfamiliar with a language in the market they are investigating, they might be forced to rely on interpreters, and those interpreters could accidentally misrepresent certain comments. Researchers might also need to survey potential buyers through ques tionnaires written in the local language. To avoid any misstatement of questions or results, these must be translated into the language of the target market. There are many cultural differences when doing international research and all of this needs to be taken into consideration when conducting the research. A popular method of conducting primary international research includes using interviews and focus groups. Using this method helps to assess the buyers’ emotions, attitudes, and cultural beliefs. Interviews however, must be conducted carefully I they are to give reliable and unbiased information. Respondents in some cultures might be unwilling to answer certain questions or may intentionally five vague answers. 4. What is your perception of products labeled â€Å"Made in Vietnam†? Do you think the type of product would play a role in forming your perception? If so, why a. When I buy a product, I usually do not pay attention to where the product is made or manufac tured. However, with the fall ofShow MoreRelatedInternational Business Case Study2274 Words   |  10 PagesInternational Business Case Study Sun Life Financial and Indian Economic Surge How is the Insurance market in India changing? Why is India an attractive market for investment? The insurance market in India has undergone significant changes over the past few years The Insurance Act of 1938 was the first legislation governing all forms of insurance to provide strict state control over insurance business. Life insurance in India was completely nationalized on January 19, 1956, through theRead MoreInternational Business Case Study7015 Words   |  29 PagesAssociation of Business Executives QCF International Business Case Study Fiat Automobiles S.p.A Tuesday 4 June 2013, Afternoon This is an open-book examination, and you may consult any previously prepared written material or texts during the examination. Only answers that are written during the examination in the answer book supplied by the examination centre will be marked. 6IBCS0613  © ABE 2013 J/601/2793 Notes l As in real life, anomalies may be found in this Case Study. PleaseRead MoreInternational Business Case Study1558 Words   |  7 Pages1. What is international business? An international business is the exchange of goods and services with business or individuals in different countries all over the world. 2. Explain the 5 benefits that international trade offers to businesses? 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This is a report that will be based on the research and findings of the case study on Uber UKRead MoreCase Study: International Business and Globalization605 Words   |  2 PagesSubject - International Business/Globalization Case Study - Matsushita and Japans Changing Culture Question - How did traditional Japanese culture benefit Matsushita during the 1950s to 1980s? Matsushita, a giant Japanese electronics company, was founded in 1918. Its work largely lay in its supplying Japan with radio equipment and other appliances. Traditional Japanese culture benefitted Matsushita during the 1950s to 1980s by creating a close and dedicated relationship between the companyRead MoreInternational Business Case Study Essay1164 Words   |  5 PagesThe Problem Within This Situation It is this impact upon Krom Bop-A-Lee’s psyche which serves as the primary problem in this particular situation. 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My revenue model recommendations would amount to a profitRead MoreGreece International Business Case Study1200 Words   |  5 PagesGreece’s International Business Greece  achieved  independence from the Ottoman Empire in 1830.  all through  the second  half  of the  10th  century and the first  half of  the 20th century, it  step by step  delivered  neighboring islands and territories,  most  with Greek-talking  populations. In  world  struggle  II, Greece  become  first invaded  by  Italy (1940) and  in the end occupied  with the aid of  Germany (1941) combating  continued  in a long  civil  warfare  between supporters of the king and  different  anti-communistRead MoreInternational Business Programs Case Study834 Words   |  4 Pageswant to get connected with the international programs, they can do so, by learning who the faculty and staff are. There are numerous of faculty and staff members on the international programs. Some of them include Brad Bodenhausen, a director of international leadership and training center, Yi Winnie Wu, a assistant program specialist, Jinzi Fan , a program specialist in the international leadership and training center, Kelly Cabrera, a coordinator in the international leadership and training centerRead MoreInternational Business Case Study on Boeing4493 Words   |  18 PagesPolitical and Legal Strategic trade theory / strategic trade policies The political and legal aspect is especially crucial to conducting a business on an international level. Firms involved in global business must be familiar with and obey not only the laws of their home country, but also the local laws of each country in which they do business, and international laws. From a different perspective, governments may also utilize different regulations, such as exchange rates, interest rates, taxation